Innovation
Process

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this StoryMap full-scale! (This version has been sanitized
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This
illustration describes the process by which a consulting firm
enables innovation to take place within client organizations.
Each stage of the process is represented by an island, and the
details of each stage are represented by the activities taking
place on the island. The process begins in the upper-left of the
illustration and bounces back and forth between the islands until
it reaches the lower-right.
This
illustration is used both digitally and in print. In print, the
illustration is mounted onto a large board for display. During
a small-group presentation, the audience is invited to gather
around the illustration. In digital presentations, the illustration
is grayed-out except for the phase of the process that is in focus
at the moment.
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Consulting
Service

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This
illustration represents the comprehensive suite of services offered
by a consulting company. An engagement begins at the left of the
drawing and follows the yellow line through the stages of the
engagement, from early diagnostics through implementation of organizational
changes.
Again,
this illustration can be used both in print and on-screen. Characters
and vehicles from this sketch can also be used as icons in other
presentations to represent the various phases or activities associated
with an engagement.
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Organizational
Diagnostic Tool

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This
illustration describes in detail the six areas of focus for a
consultancy's diagnostic tools. The metaphor for this illustration
is a series of islands and the sea floor between them. The diagnostic
tool is helping to expose the dynamics taking place "beneath
the surface" of the organization.
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Workshop
Overview

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This
illustration describes the innovation process that takes place
during a client's creativity workshops. Ideas are hatched and
expanded during the early stages, and then funnelled down to more
tangible business proposals by the end of the event. The workshops
facilitator used this illustration throughout the event as a map
to remind participants of where they stood in the process.
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Internal
Improvement Program

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This
StoryMap describes a major HR initiative in a global organization.
The major processes and dynamics between different levels of the
organization are detailed in the center of the illustration. The
resources required and the metrics for evaluating the initiative
are described in the white boxes on the right. This illustration
was used both to pitch the initiative to senior managers and to
explain the initiative to the rest of the global HR department.
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Employee
Development Program

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This
StoryMap describes the application and selection process for a
leadership program in a large corporation. This Map was used to
present the process to senior managers and to explain the process
to HR managers and line supervisors in new parts of the company
in new regions of the world. This StoryMap was presented both
as an animated PowerPoint presentation and as a large-format poster.
The different characters listed on the left of the illustration
interact in different ways during the seven stages of the process.
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Strategic
Plan

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A
company driving towards an IPO assembled this three-pronged strategic
plan. The three major initiatives (the three large arrows across
the bottom of the drawing) each had specific milestones to reach
(the white cards on top of the arrows). Connections between the
milestones are marked, and specific benchmarks are described on
the "wall" to the left. Four key performance measures
are tracked on the wall to the right.
This
StoryMap allows massive amounts of information to be displayed
together in a dense but useful way. This Map was printed as a
poster and distributed to senior managers.
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New
Service

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This
StoryMap was used by a company launching new services in a new
country. Because the culture was not familiar with these kinds
of services, the company held a number of focus groups in the
country to describe the services and evaluate the possible response
they might receive in the market. This StoryMap was used in the
focus group sessions to give the participants a much better feel
for the nature of the services being offered.
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New
Service
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This
StoryMap, too, was used to describe a new service offering both
to investors and to potential users. The illustration details
both the process of delivering the new service and the value proposition
for customers.
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