Examples of Previous Projects

Below is a small sample of the projects that we have completed. While these examples omit the details of the specific client, we have provided enough specific information to describe the subject of the StoryMap and the context in which it was used by the clients.

See a full-scale example! (623KB PDF file)

See the evolution of a StoryMap (435KB PDF file)


Innovation Process

See this StoryMap full-scale! (This version has been sanitized of proprietary content.) 477KB PDF file


This illustration describes the process by which a consulting firm enables innovation to take place within client organizations. Each stage of the process is represented by an island, and the details of each stage are represented by the activities taking place on the island. The process begins in the upper-left of the illustration and bounces back and forth between the islands until it reaches the lower-right.

This illustration is used both digitally and in print. In print, the illustration is mounted onto a large board for display. During a small-group presentation, the audience is invited to gather around the illustration. In digital presentations, the illustration is grayed-out except for the phase of the process that is in focus at the moment.

 


Consulting Service

 


This illustration represents the comprehensive suite of services offered by a consulting company. An engagement begins at the left of the drawing and follows the yellow line through the stages of the engagement, from early diagnostics through implementation of organizational changes.

Again, this illustration can be used both in print and on-screen. Characters and vehicles from this sketch can also be used as icons in other presentations to represent the various phases or activities associated with an engagement.


Organizational Diagnostic Tool

 


This illustration describes in detail the six areas of focus for a consultancy's diagnostic tools. The metaphor for this illustration is a series of islands and the sea floor between them. The diagnostic tool is helping to expose the dynamics taking place "beneath the surface" of the organization.

 


Workshop Overview

 


This illustration describes the innovation process that takes place during a client's creativity workshops. Ideas are hatched and expanded during the early stages, and then funnelled down to more tangible business proposals by the end of the event. The workshops facilitator used this illustration throughout the event as a map to remind participants of where they stood in the process.

 


Internal Improvement Program

 


This StoryMap describes a major HR initiative in a global organization. The major processes and dynamics between different levels of the organization are detailed in the center of the illustration. The resources required and the metrics for evaluating the initiative are described in the white boxes on the right. This illustration was used both to pitch the initiative to senior managers and to explain the initiative to the rest of the global HR department.

 


Employee Development Program

 


This StoryMap describes the application and selection process for a leadership program in a large corporation. This Map was used to present the process to senior managers and to explain the process to HR managers and line supervisors in new parts of the company in new regions of the world. This StoryMap was presented both as an animated PowerPoint presentation and as a large-format poster. The different characters listed on the left of the illustration interact in different ways during the seven stages of the process.

 


Strategic Plan

 


A company driving towards an IPO assembled this three-pronged strategic plan. The three major initiatives (the three large arrows across the bottom of the drawing) each had specific milestones to reach (the white cards on top of the arrows). Connections between the milestones are marked, and specific benchmarks are described on the "wall" to the left. Four key performance measures are tracked on the wall to the right.

This StoryMap allows massive amounts of information to be displayed together in a dense but useful way. This Map was printed as a poster and distributed to senior managers.

 


New Service

 


This StoryMap was used by a company launching new services in a new country. Because the culture was not familiar with these kinds of services, the company held a number of focus groups in the country to describe the services and evaluate the possible response they might receive in the market. This StoryMap was used in the focus group sessions to give the participants a much better feel for the nature of the services being offered.


New Service

This StoryMap, too, was used to describe a new service offering both to investors and to potential users. The illustration details both the process of delivering the new service and the value proposition for customers.